Government Market Press
Government Market Press is the two and a half year old subsidiary of Amtower & Company responsible for producing ongoing educational programs for professionals and novices in the government market.
In January, 2005, Government Market Press (GMP), published "Government Marketing Best Practices" by Mark Amtower. This book went through two printings, and is in the process of being updated for a coming Second Edition, coming later in 2007.
In July, 2006, GMP produced the 4 CD interview program with Mark Amtower, The Ultimate Government Sales Jumpstart Progrram. This program is designed for the novice community and covers a deep market overview, details on the GSA Schedule, how to get started in the government market, marketing to the government, and more. Information on this program can be found here.
In June, 2007, GMP will make available two new CD programs:
The Ultimate Government Sales Program
a 4-CD, three and one-half hour candid interview with government sales executive Max Peterson, conducted by the “godfather of government marketing”, Mark Amtower. This program covers information on starting your government sales program, market research, the successful integration of sales and marketing, targeting specific accounts, establishing goals, account planning, individual account management, sales management, planning for growth and MUCH more.
The Ultimate Government Business Development Program
a 3-CD, three hour in-depth interview with business development professional Bob Davis, conducted by the “godfather of government marketing”, Mark Amtower. The experience Bob brings to the table is extraordinary, and this program covers it all. Including an overview of what corporate management HAS to understand about the business development process, how the government buys and where business development fits into that process, identifying and targeting emerging contractual vehicles, the go/no-go decision process, teaming and partnering agreements, teaming and partnering criteria, strategic planning, interaction between sales and business development, developing relationships with systems integrators, differentiation and competitive advantage, the five stages of the program business pipeline and MUCH more.
These programs are available for pre-publication order by clicking here.